Jaguar announced as the ‘Number 1 Car Manufacturer’ in the What Car? J.D. Power Survey 2012

Jaguar has been announced as the ‘Number 1 Car Manufacturer’ in the What Car? J.D. Power Survey 2012.

The 2012 UK Vehicle Ownership Satisfaction Study was based on the evaluations of nearly 18,000 owners after an average of two years ownership. Every aspect of vehicle ownership was rated from performance, design and comfort to quality, reliability, cost of ownership, economy and dealer service satisfaction.

Not only were we named Number 1 Car Manufacturer, the Jaguar XF’s performance, quality and style breezed us to the number 1 spot in the Executive Car category, with the XF finishing an impressive 2nd in the overall ranking of all makes and models.

‘This is a great accolade for everyone at Jaguar,’ said What Car? editor-in-chief Chas Hallett. ‘This study shows that customers are really satisfied with their Jaguars, a hugely important feat for any car maker.’

Jeremy Hicks, Managing Director of Jaguar Land Rover UK, commented: ‘To be awarded the Number 1 spot by J.D. Power is a huge honour - not only for the staff of the 90 Jaguar dealers in the UK but for the circa 2,000 employees at the Castle Bromwich factory and the talented designers and engineers based in Warwickshire whose determination, attention to detail and commitment to quality have delivered this result.’


Grant McPherson, Director of Operations, Jaguar Castle Bromwich, commented: ‘Every member of the Castle Bromwich team, including our suppliers, aims to exceed the expectations of our customers. This Award is fitting recognition of their outstanding efforts over the years. Quality is at the heart of the Jaguar manufacturing process and it’s encouraging to see we are headed in the right direction. We will continue to apply our focus on improvement and delivering premium quality products as we look ahead to the next Jaguar models to come onto the market, including the new XF Sportbrake and F-TYPE.’

Jaguar continues to perform strongly in the UK with a 56 per cent rise in sales reported in April 2012.

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