Working the crowd in the world of social media

Due to the fact that we can monitor our social spaces to see when our customers are online, the social media community management team has been trialling an extended hours programme meaning we are now online when our customers are. Working on shifts, the hours are from 7am-10pm weekdays, and weekends 9-11am and 5-6pm. We can now respond to our customers and potential purchasers at a time that suits them, meeting our business criteria of Customers First.

By measuring our online activity we can see that one of the key social media measurements, Engagement, has increased dramatically and proved the success of the scheme. We will be investigating how we can increase this industry leading advantage.

The following two graphs show how we measure up in social media terms for Twitter on a business and automotive industry level.

Please contact Gareth Jeffreys or David Crouch in the social team, if you have any questions about our social media activities.