The Geneva Motor Show is expected to signal a turning point in the recent history for the Honda brand in Europe. With every model in the range set to be replaced or refreshed in 2015, the Geneva Motor Show will see performance cars for road and track, family cars and a fuel cell concept all unveiled in production guise for the first time on the Honda stand in March.
Philip Crossman, managing director of Honda UK, commented: “There’s no denying the past six or seven years have been tough for the Honda brand but with the fruits of a massive R&D investment now coming to the fore, 2015 is our year and the sleeping giant is awakening. Geneva is our spring board to explode the Honda brand back to where we belong, with these outstanding new products, along with our F1 partnership, making us a desirable proposition once more.”
The return of two performance legends
Geneva will see the global premiere of the British-built Honda Civic Type R production car. The ‘race car for the road‘ will be the most extreme Type R ever built, with blistering performance and thrilling dynamics that set new standards in the segment. A world-first application of Honda’s new 2.0 litre VTEC Turbo engine, aggressive function-led styling and pioneering new chassis technologies combine to deliver one of the most immersive and rewarding driving experiences available in any sector.
For fans keenly anticipating the launch of Honda’s latest hot hatch icon, a dedicated Type R micro-site is now live. Here fans can explore and share Type R content, in order to gain access to exclusive snapshots of the performance hatchback ahead of its debut in Geneva: www.redline.global.
Hot from its global debut in Detroit, the much-anticipated production Honda NSX will make its European debut in Switzerland, twenty-five years after the original was first premiered. The hybrid supercar has been specifically created to deliver a ‘new sports experience’, challenging conventional beliefs about the supercar segment.
New HR-V and Jazz
Production models of Honda’s all-new HR-V and Jazz will make their debut ahead of their market launches later in 2015.
The all-new HR-V blends the styling of a coupe with the toughness, space and utility of a SUV in a sporty, characterful and versatile B-segment crossover. Re-entering the segment that Honda pioneered with the original HR-V in 1998, the new 2015 model features eye-catching exterior styling, fun-to-drive performance, class-leading fuel economy and unmatched interior spaciousness.
With a sophisticated new look and an upgraded interior, the third-generation Jazz also makes its debut in Geneva. This car has been redesigned from the ground up, building on the strong reputation of its predecessors and featuring a brand new 1.3 litre petrol engine.
Looking to the future
The Honda FCV Concept demonstrates the exterior and interior styling evolution of the next-generation zero emissions Honda fuel-cell vehicle.
The FCV Concept is intended to provide significant gains in packaging, interior space, cost reduction and real-world performance, including an anticipated driving range in excess of 300 miles and a refuelling time of just three to five minutes.
Iconic McLaren-Honda partnership returns
The 2015 McLaren-Honda Formula 1 race car will also be on show at Geneva ahead of its competitive debut at the season opener in Melbourne, Australia on 15 March. The new partnership aims to create a legacy to surpass that of the original, when four Constructors’ World Championships were won in four years between 1988 and 1991.