Kaiser Chiefs’ Ricky Wilson Is Honda Ambassador

Also announced to drive the Civic Type R at Goodwood Festival of Speed

Ricky Wilson, lead singer of the Kaiser Chiefs and a judge on BBC1’s The Voice, has been announced as Honda’s ambassador for the new Civic Type R.

The announcement comes prior to Goodwood Festival of Speed, often considered as the world’s biggest motorsport garden party. Ricky commences his role as ambassador by piloting the new Civic Type R up the famous hill climb on Saturday 27th June.

Ricky secured his National B race licence at Knockhill circuit last week, under the guidance of Honda BTCC star driver, Gordon “Flash” Shedden. Honda currently lead the 2015 British Touring Car Championship.

He said, “Learning to drive with Flash at Knockhill was an absolute blast and it was incredible seeing how the car handles when driven at speed and what it can do”. “On a serious note, I have learnt an enormous amount of high-performance driving skills from Flash and am nervously confident I can handle the new Civic Type R around the famous hillclimb at Goodwood.”

However, Ricky has decided on a slow drive and wave to the crowds, rather than go flat out up the hillclimb for a recorded time.

He becomes the proud owner of a blue Civic Type R this summer, complete with the all-new +R mode, which increases the response of chassis and engine for enhanced driving thrills.

Ricky said of the Type R, “For the first time, I feel like I can trust something at high speed. For a car that’s a small road car, it gives you a taste of the race”.

He added, “For something you can walk in and buy in a dealership, I think it’s brilliant`’

Gordon Shedden, Honda Yuasa Racing driver added: “Ricky has a natural talent behind the wheel, and we discovered he drove much better when listening to the Kaiser Chiefs when out on the track. His reactions were quick and smooth and I look forward to hearing about his Goodwood experience and living with the car during his time as ambassador.”

Created as a race car for the road, the Civic Type R was officially launched to media at the beginning of June and, on the back of positive reviews, the company is now anticipating a five-month wait for new owners.

Leon Brannan, Head of Car at Honda UK, said: “We are chuffed to bits that Ricky is our ambassador for Type R. It’s a car with great racing pedigree that has a huge fanbase on the roads. I’m sure Ricky will thrive on the adrenaline that 306bhp through the front wheels brings. I’ve promised him it’ll provide the same rush as playing Glastonbury…”

About Type R

All-new 2.0 litre VTEC TURBO engine delivers 310PS through the front wheels at 6,500rpm and 400Nm of torque at 2,500rpm, both higher than any previous Honda Type R model.

Red-lining at 7,000rpm, the engine – part of Honda’s next-generation Earth Dreams Technology series – features an advanced new turbo charging system which incorporates Honda’s legendary Variable Timing and Lift Electronic Control (VTEC) technology to boost low-end torque while delivering sustained acceleration.

Styling enhancements optimise airflow to aid performance and stability

Advanced new suspension systems ensure rewarding handling characteristics and maximise power transfer

New +R mode increases the response of chassis and engine for enhanced driving thrills

GT Pack provides comprehensive styling, convenience and safety features

Civic Type R represents the next generation of hot hatch with class-leading performance.