The West Midlands Spa town of Droitwich may seem an unlikely setting for a marriage made in heaven but that’s where England’s largest privately-owned motor group has tied the knot with the UK’s biggest SEAT dealership.
The dream relationship began when Listers Group – which represents no fewer than 14 premium automotive brands across 50 dealerships – acquired long-standing SEAT and Land Rover retailer Droitwich Garage at the turn of the year.
The nuptials mean Listers Group, which already operates the SEAT franchise in Coventry, now has the country’s largest SEAT showroom, with a mammoth sales floor that can comfortably accommodate 50 models.
And that’s great news for the region’s car buyers as it brings together an unparalleled selection of new and quality approved SEAT models with Listers’ award-winning approach to customer service and highly competitive pricing.
Gareth Williams, General Sales Manager at Listers SEAT Droitwich, said: ‘This new arrangement will be absolutely fantastic for our customers.
‘Listers Group has a fabulous reputation for customer service and, being such a large and successful company, it has terrific buying power which means we will always be able to offer the very best deals on new and pre-owned SEATs.
‘And the size of the showroom here, with around 50 models on display, really does make us the number one destination for anyone in the market for a SEAT.’
But despite the many changes which have taken place at the dealership in the weeks since the acquisition, returning customers will be pleasantly reassured on their next visit to the Kidderminster Road site. The showroom has the same relaxed and welcoming feel it’s always had, and the same friendly faces that make up the dealership’s long-serving and experienced team are on hand to provide a warm welcome.
Gareth said: ‘Becoming part of the Listers Group has gone really smoothly and, with the same great team in place at the dealership, there really is an exciting vibe about the place.
‘I’m confident our customers, old and new, are going to love Listers SEAT Droitwich and I look forward to welcoming them to the showroom soon.’