The latest commercial for the Honda Civic range has hit our TV screens in the last few days.
Made by London Ad Agency, Wieden + Kennedy, and entitled “Feeling” the ad focuses on the meticulous engineering that helps create moments of pure exhilaration on the road - like that moment when you upshift your Type R for a burst of acceleration!
“One of the most important things for Honda engineers when designing a new car is that it feels great to drive,” W+K’s Max Batten told Adweek: “We thought this would be a good story to tell for the Civic.”
Honda believes that above all things, engineering should help create cars that are a joy to drive. This was the guiding principle behind the design of the new Civic range, because the most powerful thing you can build is a feeling…
Watch “Feeling” here: https://www.youtube.com/watch?v=U8ORwzl6DQA and tell us what you think by leaving a comment below.