Toyota is aiming for shock value with a ‘ReBORN PINK’ edition of the Japan-only Crown Athlete sedan, reports Just-Auto. “The big sedan, traditionally bought mostly by males in their 50s, is usually ordered in black. At last November’s launch of the latest generation model, a pink car was shown as part of the media presentation. Akio Toyoda is said to have personally championed a limited run of ReBORN PINK cars so as to draw attention to the Crown.” (Source: Just-Auto, 30 August)