ŠKODA Octavia vRS campaign scoops top car dealer power award

The campaign, which hit screens in July 2013, featured everyday items that had been given the vRS treatment.

Under the tag-line ‘Not your average family car” the stars of the ad included a giant pram, outsized lawnmower and most famous of all, a monster ice-cream truck.

All were created to highlight the remarkable performance of the new Octavia vRS – the fastest production ŠKODA ever.

The 21ft high ice-cream truck proved so popular with viewers that ŠKODA toured the country with it, serving free ice cream as part of its Octavia vRS launch activities.

The Car Dealer Power Best Manufacturer Marketing initiative Award is voted for by readers of Car Dealer magazine – the UK’s leading retailer and trade publication.

Commenting on the award, Editor James Batchelor said: ŠKODA’s vRS ad won the hearts of our readers. Featuring souped-up imagery and a fully-working supersized ice cream van, the advert beautifully captured the featured product’s raison d’etre.”

Heidi Cartledge, Head of Marketing at ŠKODA UK added: “The vRS campaign was huge fun to develop and work with, and we’re delighted that was received so well. We wanted an advert that would bring to life the powerful performance of the car and the specially made props give a tongue in cheek taste of what you could experience if you vRS’d your life.”