From compass to digital design

4 decades of evolution in the development of SEAT cars

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Today’s designers work in front of a screen using the latest 3D technology, but four decades ago they gathered around a long drawing table to outline a full-scale car.

From lead pencil to digital stylus: Today, the image of an ‘artists workshop’ has been replaced by interactive tablets and digital pens. Designers can now immediately apply corrections with a simple click, leaving behind “the countless modifications made with rubber erasers”


Five times as many engineers in the workforce: The SEAT Technical Centre opened in 1975 with 211 engineers and a surface area of 130,000 m2. Four decades later, this knowledge hub has a 200,000 m2 facility and more than 1,000 professionals.

SEAT engineers who have participated in the launch of iconic models take us through the evolution in the process of creating and developing a model over the past 40 years.


Not only is it possible nowadays to design a model using virtual reality, but you can also experience first-hand what it feels like at the wheel. These new work tools guarantee the viability of initial sketches by around 90%.

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