Honda wins fleet of the year award.

Fleet sales accounted for 37 per cent of the car maker’s overall sales last year.

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Celebrations are underway at Honda, after the Swindon-based manufacturer took home the Fleet News Most Improved Manufacturer of the Year award last week (20th March 2019), adding to an already impressive list of fleet-focused accolades in 2019.

This comprehensive offering, both in terms of cars available and Honda’s enhanced service delivery levels, has seen fleet sales (as a proportion of overall sales) increase to 37 per cent in 2018, due in part to an all-new business website; an award-winning virtual account manager tool, specifically designed for time poor, larger fleets; and development of Honda’s personalised Platinum Programme for smaller, local businesses.

“We are delighted to win Fleet News Most Improved Manufacturer for 2019. We have recently re-designed our fleet offering so that our focus is not on volume, but on delivering the right vehicle to every type of customer. We have a clear idea of where our vehicles should be positioned, in order to best serve each industry, and are passionate about doing all we can to support dealer profitability by providing the vehicles they need to ensure our true fleet and end-user customers are in the right car at the right time.”

New and updated models have bolstered Honda’s influence on the fleet market. The recently launched all-new 1.6 i-DTEC Civic diesel variant boasts impressive fuel-efficiency, class-leading CO2 emissions and renowned reliability. Now in its tenth generation, the Civic has been redesigned from scratch as part of a project stretching back over seven years. Significantly longer, wider and lower than the outgoing model, the ‘sportiest Civic ever’ comes with sleek new styling and a spacious interior.

The addition of the hybrid CR-V to the model range will offer an even more efficient option for fleet users and is expected to have a significant impact on sales. As the world’s most popular medium-sized SUV, the CR-V hybrid adds an intelligent and highly-advanced powertrain to the popular model’s already impressive list of features. Both sporty and luxurious, the CR-V is available with a range of finance options, a choice of either two or four-wheel drive, a variety of seating options and an impressive 1,756 litres of boot space.

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Listers Honda Coventry

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540 London Road
West Midlands