Designing for tomorrow.
How will we be moved in the future? BMW Group Design is already shaping how we will experience Sheer Driving Pleasure in the future. The innovative fields of Autonomous Driving, Connectivity, Electrification and Services (ACES) will open up totally new opportunities and experiences – and, at the same time, herald a paradigm shift in the automotive industry. The BMW Group views design as the key to this future: It gives shape to areas of innovation and brings technology to life. Design also has the power to think beyond the possible and set ambitious developments in motion.
In the future, drivers will be able to choose whether they want to be driven autonomously (in EASE Mode) or drive themselves (in BOOST Mode). EASE and BOOST moments form the basis for the design of every future BMW model.
The EASE and BOOST experiences illustrate what BMW Group Design aspires to and also what future products could look like: The purpose of design goes far beyond deciding shape and form. BMW Group Design creates experiences.
What these experiences could look like in the future in concrete form is shown by the two Vision Vehicles: the BMW Vision iNEXT, unveiled in 2018, and the brand-new BMW Vision M NEXT.