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Jaguar Land Rover have set their Reimagine strategy into place with a new future of modern luxury by design. The two distinct brands under the company will follow true sustainability, becoming more agile creators of the world’s most desired luxury vehicles and services. Whilst producing luxury vehicles, the strategy will create a new benchmark in terms of an environmental, societal and community impact.
Electrification is the heart of the strategy, with Jaguar Land Rover producing electric vehicles with clear and unique personalities. Land Rover is a distinctive brand and unites driver and vehicle by adventure, whilst maintaining the ability to take on new challenges. Land Rover will introduce six pure electric variants over the next five years, with the first all-electric vehicle arriving in 2024. By 2025, Jaguar will have already emerged as a pure electric luxury brand, with dramatic yet beautiful designs and pioneering technology. As a luxury brand, Jaguar will create automotive experiences that will be unique and rewarding for customers.
Offering pure electric powered vehicles by 2030, Jaguar and Land Rover anticipate that 100% of Jaguar sales and 60% of Land Rover sold, will be equipped with zero tailpipe powertrains. The goal is for Jaguar Land Rover to achieve net zero carbon emissions across products and operations by the year 2039. As the hydrogen economy matures, Jaguar Land Rover are anticipating an adoption of clean fuel-cell power within the company. The success of this Reimagine strategy will rely heavily on the sustainability that impacts environmental and societal factors. Furthermore, Jaguar Land Rover will empower a new centralised team which will aim to build and improve pioneering innovations throughout the company. A total of £2.5 billion has been made in investments which includes electrification technologies.
The Reimagine strategy will bring new standards in terms of quality and efficiency across the company. Land Rover will adopt new technologies, such as a electrified internal combustion engines (ICE) and full electric variants as Land Rover product lines evolve in the future. Jaguar models will be built in the future exclusively on a pure electric architecture. The new strategy will bring simplification across the company, helping to rationalise sourcing and bring efficient scale and quality for luxury products.
Jaguar Land Rover will remain and keep its plants and facilities in the UK. In Solihull, the West Midlands will become the home of the advanced Jaguar pure electric platform. A flatter structure type will be introduced allowing employees to be empowered and deliver at speed.
The future of Jaguar Land Rover will be more focused, effective, and ultimately the company aims to be one of the most profitable luxury manufacturers in the world.
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