Not everyone wants a luxury SUV. Not even luxury SUV buyers. Volvo knows this of course, the Swedish brand being a major player in this market with its strong-selling XC90 model. Hence the company's decision to offer a more conventional alternative to buyers in this sector in the form of this V90 Cross Country model.
As you can see, this essentially is a raised version of the V90 estate with a few rugged-ised styling modifications, but you do get AWD, a feature not available to buyers wanting the volume B4 mild hybrid engine in the standard range. And there's as much winter driving capability as you'll probably ever need. Plus, as you'd want, it remains as Swedish as meatballs and as practical as ever. The prospects then, are promising.
On paper, this V90 Cross Country should feel just like any ordinary V90 estate to drive. In practice though, it feels a little softer and more supple, though you can expect a touch more bodyroll, courtesy of the extra ride height. Ultimately, it's the kind of feel you'd get from a luxury SUV, which is presumably what Volvo was aiming at. On that subject, we should point out that AWD is standard. That might sound an obvious thing to say in relation to a car like this but the old Volvo XC70 model that this model effectively replaced was available in 2WD guise.
Engine-wise, just as in mainstream versions of the standard V90, buyers now get the choice of two four cylinder mild hybrid diesel units, a 190PS B4 variant and a 235PS B5 derivative, both equipped with smooth 8-speed auto transmission. There's also a 310PS T6 petrol version, but that'll be a rare choice. A 250PS petrol T5 engine's offered too. On the move, you aren't served up anything that encourages much driving involvement - blame the rather vague steering for that - but in compensation, there's unruffled poise and exemplary refinement. You get supple standards of ride comfort from the soft suspension too and there's the option of rear air suspension if you want it. A standard 'Drive Mode Settings' driving dynamics system allows you to tailor throttle response, steering feel and auto gearshift timings to suit the way you want to drive. And if you do push on a bit, grip and traction are actually quite impressive.
Design and Build
You'll recognise this Cross Country derivative from standard V90 models by its black plastic wheel arch extensions, blacked out trim pieces and front and rear titanium skid plates. Body-coloured alternatives are available if you don't want to stand out. Look a little closer and you might spot that the ride height of this variant has been raised by 65mm, plus the front track has been widened by 20mm and the rear by 40mm. In addition, the specially designed tyres are 42mm larger in diameter. In short, this is more than just an exercise in rugged styling. Visual updates with this revised model are minor - new fog lights, a fresh spoiler design and a new lower front bumper. At the back, there's a brand-new rear light design, including full LED-powered signature lighting and a sequential turn indicator.
Inside, things are exactly as they would be in any normal V90 estate. Which means you get beautiful cabin finishing and plenty of leather, classy wood and glass. As with the XC90 luxury SUV, the dash features a massive tablet-like touch screen that plays a key role in creating an interior that is modern, spacious and uncluttered. Changes made to this updated model are minor. You can now specify seats with an exclusive tailored wool blend, there's an improved version of the premium Bowers & Wilkins surround sound system and there are now double USB-C charging points in the rear. In the cargo area, there's up 1526-litres of bootspace (including underfloor storage). That's a useful figure, though is a little bit less than you'd get with rival BMW 5 Series Touring and Mercedes E-Class estate competitors. That's probably down to the stylish sloping rear glass.
Market and Model
You'll need a budget starting from just under £47,000 for this V90 in Cross Country spec. All variants come with AWD and auto transmission. If you're comparing against the least expensive AWD model in the standard V90 range, the B5 AWD R-Design, that means a premium for Cross Country model ownership of around £1,200. Going for a Cross Country V90 gives you a bodykit with silver front and rear skidplates, wheelarch extensions and charcoal-coloured mouldings for the lower sills and side doors. With this variant, you also get larger 18-inch Double Spoke alloy wheels, larger door mirrors and unique upholstery stitching.
V90 safety gear includes a run off-road protection package which tightens seatbelts and activates energy-absorbing technology in the seats when the car detects challenging terrain ahead. Another system is the auto-braking feature, which cuts in if a driver pulls out in front of oncoming traffic. Plus at its launch, the V90 also introduced a world-first - large animal detection - a system capable of detecting large animals such as elk, horses or moose, night or day. All these safety systems aim to bring Volvo closer to its vision of nobody being seriously injured or killed in any of its vehicles.
Cost of Ownership
There's no really significant efficiency penalty for opting for this Cross Country variant. With the B5 diesel most V90 Cross Country buyers will choose, expect around 45mpg on the WLTP combined cycle and well under 150g/km of CO2. Inevitably, these figures take a tumble in the more powerful B5 petrol variant; there, you're looking at around 35mpg and around 155g/km.
What else? Residual values? They're key in this segment of course and you'd expect those of a big, relatively expensive Volvo luxury large estate to lag severely behind the kind of figures you could realise in a rival BMW or Mercedes. You'd be wrong though. The V90 has turned around Volvo's performance in the Executive sector when it comes to depreciation. To the point where independent experts reckon that after owning a typical B4 model for the usual three year/60,000 mile ownership period, you'd get between 39 and 41% of your original purchase price back, depending in the trim level chosen. That's pretty close to the kind of return you'd get from a rival Mercedes E-Class Estate.