Elegance and Wellbeing: More Choice for Range Rover Velar

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Land Rover has enhanced the unique appeal of the Range Rover Velar with a suite of updates, including the extension of colour options on the Velar Edition.

The Range Rover Velar Edition provides enhanced customer choice, with a combination of exterior and interior specification options. Based on the R-Dynamic SE model, the special edition includes a black contrast roof and matching 20-inch black alloy wheels.

Customers are spoilt for choice with 14 distinctive paint colours to choose from, including the SV Bespoke premium Palette or Match To Sample service. Specifically developed hues, such as Tourmaline Brown are available in a range of finishes such as satin matte and ultra-metallic.

Anthony continues: "With enhanced Cabin Air Purification, urban driving is made even more comfortable and added convenience features such as self-sealing tyres ensure Range Rover Velar customers continue to travel in luxury.”

Additionally, Land Rover is introducing a range of new driver assistance features and Software-Over-The-Air updates for the Range Rover Velar, providing greater levels of support and convenience.

Advanced safety and wellbeing

Cabin Air Purification Plus for Land Rover makes its debut in the Range Rover Velar, offering improved air quality for all occupants. The new system optimises cabin air quality by automatically introducing fresh external air when sensors detect CO2 levels fall outside of acceptable levels, something which can occur in the event of air recirculation being on for extended periods in polluted areas or with several occupants. High concentrations of CO2 can cause drowsiness, reducing driver alertness, so the feature is intended to provide both wellbeing and safety benefits.

Another new air quality feature is the Purify Cycle feature, which allows users to schedule an air cleaning cycle inside the vehicle. This is achieved via the climate control system’s fans and recirculation function, which runs as part of climate pre-conditioning. The driver can simply set a departure time using the Land Rover Remote App, or via the infotainment system, to automatically schedule a Climate Pre-conditioning and Purify Cycle, ensuring the cabin air is cleaned and not stale before any journey.

Customers can monitor the interior and exterior air quality on the central touchscreen, activating the Purify mode whenever required.

The Range Rover Velar is enhanced with an expanded range of Advanced Driver Assistance Systems (ADAS), including Rear Camera as standard and Adaptive Cruise Control with Steering Assist.

Adaptive Cruise Control with Steering Assist enhances driver comfort, especially on long motorway journeys, by gently assisting steering, acceleration and braking to centre the vehicle in the lane while maintaining a set distance from vehicles ahead. The feature is fitted as standard to HSE models and is available as part of the Driver Assist Pack.

Self-sealing tyres have also been introduced, which have an integrated layer within the tyre that creates an airtight seal over a penetrating object, allowing the driver to continue with their journey unaffected.

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“The Range Rover Velar Edition continues to build on Velar’s sophisticated design offering, whilst customers looking to specify something a little more special and personalised can select from one of Land Rover’s SV Bespoke paint colours"

Anthony Bradbury, Jaguar Land Rover UK Marketing Director.


Range Rover Velar

SV Bespoke Paint

Customers now have the option of opting for the sophisticated, technical exterior body paint colours available from Land Rover SV Bespoke, including the Premium Palette selection and Match To Sample service.

The SV Bespoke Premium Palette colours include Tourmaline Brown, Amethyst-Grey, Purple and Petrolix Blue, giving customers even more personalisation potential with impeccable hand-finished quality. Each one is designed to enhance the modernist design of the award-winning luxury mid-size SUV and provides a dramatic depth of colour.

The SV Bespoke Match To Sample service allows customers to blend their own unique colour, matched to any colour sample.

SV Bespoke paint colours are applied using state-of-the-art processes with excellent eco-credentials. Each year, the facility saves 2.6 million litres of water by using dry recycled cardboard filter technology, whilst its smart ovens save enough electricity to power more than 65,000 homes.

Infotainment and Connectivity

The interior features a reductive design emphasised with beautifully integrated digital screens that are fitted with Land Rover’s state-of-the-art infotainment system, Pivi and Pivi Pro. The intelligent and intuitive system transforms the digital experience inside the Velar. Pivi is designed around ease of use, with a simple interface reducing the number of interactions to enhance safety. Crisp graphics and super-fast responsiveness are enabled, with a new electrical architecture under the surface, ensuring the screens and navigation system are ready to go in seconds. Customers can access software updates ‘over-the-air' (SOTA) reducing the need to visit a retailer.

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