‘ONE FOR THE ROAD’
Added 20th March, 2015
, updated 24th June, 2015
By Andy Enright
This second generation 1 Series Sports Hatch model played a major part in enabling BMW to raise total 1 Series sales over the two million mark. Which is not bad considering the entire history of this model line stretches only as far back as the MK1 version's original launch in 2004. To put this sales performance into perspective, it took Mazda over a quarter of a century to sell a million of its popular little MX-5 sportscars.
Essentially, the 1 Series worked because it was a hatch you could downsize into from a bigger car and fairly easily graduate up to from the massive-selling Focus, Golf and Astra class. And it probably would have done even better if the first generation version had had more appealing styling. This MK2 model Sports Hatch design was a lot easier on the eye - which is why with this car, sales really got into their stride. It's still not the prettiest thing you can buy in this sector, but when you're inside, pedalling it with a bit of gusto, who cares? Show us a sharper steer in this segment and we'll be very impressed indeed.