‘E FOR EFFICIENCY’
Added 2nd March, 2016
By Jonathan Crouch
Think of Mercedes and you might think of luxury limousines, glamorous roadsters, championship-winning racing cars or unbreakable commercial vehicles. In fact though, this car, the E-Class, is actually the rock on which the brand is built - and has been for over six decades.
It hasn't always been the most inspiring choice in its sector, but legions of loyal owners have never minded that. Other Directorship-level models, they reason, might be slightly plusher or a little better to drive but none has the sense of occasion that this one brings with it. You'll have worked hard to be in a position to enjoy a car like this and you need to feel rewarded when at last, you take possession of the keys. Here you will be: it's as simple as that.
And in a more efficient, smarter and more dynamic way at the wheel of this vastly improved eight generation version. It's a car now able to make a much stronger case for itself, not just amongst the typical heartland of Mercedes customers but also with younger buyers and those who would once have turned to a BMW for driving excellence and an Audi for design focus. What's more, it's managed this without diluting the very DNA that makes a Mercedes what it is. All of which means that if you've always wanted one, you've now more reasons than ever to wish upon a Star.