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‘Ichiban’ is the Japanese word borrowed from ‘Okyakusama Ichiban’ which means ‘Customer First’.
Industry-best ratings in key areas of Sewells Fleet Operator Attitude Survey.
Listers Toyota Boston was awarded with Toyota’s ‘Ichiban’ European Customer Satisfaction Award during a ceremony followed by the Ichiban gala dinner held on 3 May at the Reichstag in Berlin.