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At the forefront of Volvo Cars’ design, Thomas Ingenlath, Robin Page and Maximilian Missoni have worked closely together to develop a Scandinavian design language that is both proud and bold. This has been achieved through their differentiating, collaborative approach to design.
Recently, Volvo Cars brought together its three design heads and the full range of new cars they designed at a special event in Stockholm. The new range exemplifies how the company has transformed in recent years, with five consecutive global sales records since 2014 and strong increases in profitability.
The three designers, having transformed the look of Volvo Cars’ portfolio, are now focusing on future design opportunities created by the company’s move towards electrified and ultimately autonomous cars.
“Working with Max and Robin is very pleasant. We feel comfortable around each other and it is inspiring working together,” said Thomas Ingenlath, Chief Design Officer. “What I am most proud of is taking this incredible brand and putting it into the right frame of a premium Scandinavian brand, with a design that makes it an attractive and desirable product.”
“We have a really good friendship and a good way of working together as colleagues,” said Robin Page, Head of Volvo Design. “Before Max and I arrived at Volvo, Thomas created the strategy, and then we built the team needed to deliver his vision. The result is here today, with a fantastic range of cars.”
“I think we really elevated Volvo’s design into the premium segment,” said Maximilian Missoni, Head of Exterior Design. “Thomas’s greatest strength is that he is a visionary and he has that sense for the next big thing. Robin has transformed the interior design and quality of Volvo to an absolute benchmark.”
The team’s collaborative approach now extends beyond design, as the three designers are working together with Volvo Cars’ safety experts in developing communication methods for future autonomous cars.