CUPRA Formentor: a unique concept-car.

CUPRA is celebrating its first anniversary by sharing its latest project; the CUPRA Formentor concept-car. Their self-pronounced ‘most dynamic’ and ‘eye-catching’ vehicle yet, the CUPRA Formentor is set to bring market leading design and performance, and celebrates a successful first year of operations for the company.

Sales in 2018 increased by 40% compared to the previous year, with up to 14,400 units sold. After releasing its first model, the CUPRA Ateca, the brand now plans to double sales within the next three to five years, which the Formentor will play a major role in.

Wayne Griffiths, CEO and member of the Board of CUPRA, highlighted that “CUPRA’s current success is a clear reflection of the brand’s popularity in the market”. Griffiths also stated: “CUPRA’s response is exceeding all of our expectations and we want to continue consolidating this special brand, which is winning over the most demanding car enthusiasts. Now is the time to go full throttle with CUPRA.”

The CUPRA Formentor has been designed to bring together the benefits of a performance car with the qualities of an SUV, at a time when the CUV segment is destined to see incredible growth. It’s closer to the ground to highlight its sportiness, and boasts exterior aerodynamics on the front grille and rear fender to enhance both performance and sports styling at the same time.

Visual emphasis is placed towards the rear with the integration of the infinite light concept that magnifies its distinctive look. The matt petrol blue exclusive exterior colour heightens the overall design of the car, exposing its striking lines and elegant design.

The CUPRA Formentor also has an interior to match its expressive exterior. The driver and passenger seats are designed to ‘cocoon’ you in a position that is both sporty and comfortable to offer an excellent driving experience, while the dashboard seemingly floats to provide a horizontal line from each door across the front of the cabin. The new concept also has carbon-backed sports bucket seats to give a sense of lightness and remind rear passengers of the Formentor’s sporty nature.

Powering the CUPRA Formentor is a high-performance plug-in hybrid engine, which is designed to provide performance and efficiency and begin the electrification of the brand. This combination of a high-power petrol engine output with the high-torque characteristics of an electric motor allows the CUPRA Formentor to surpass the performance expectations of the driver. This combination in turn produces 245PS that is seamlessly delivered to the wheels through a dual-clutch DSG transmission, making for an intelligent DCC chassis setup.

The CUPRA Formentor will be attending this year’s Geneva Motor Show to make its world debut, where the public will be able to see the concept-car for the first time, giving a taste of the high-performance brand’s future.