Happy: 90% of drivers admit that listening to music in the car gives them a feeling of happiness. In fact, the great majority of them (84%) always or very often listen to their favourite songs while driving, as shown by a survey by SEAT UK done on a simple of 2,000 drivers between the ages of 18 and 84.
These findings are backed by research published in Nature magazine which shows that listening to music releases dopamine, the happiness hormone. Furthermore, enjoyment increases when listening to a song we especially like. In this sense, SEAT is the world’s first carmaker to integrate Shazam in its vehicles. According to Nielsen Consulting, 70% of users consult this app while on the go in a car, at over 30 km/h.
We will rock you: And even though there is no accounting for individual music tastes, the participants in the survey also listed their favourite genres, with pop and rock coming out on top. 64% claim that listening to different kinds of songs changes their mood.