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CUPRA is innovating in the motorsport world with the first-ever pre-booking platform for a touring racing car. The announcement of the new platform demonstrates CUPRA's contemporary thinking towards racing and the cars it creates, and outlines the focus of bringing together the worlds of racing and innovation.
The latest TCR race car will be based on the next-generation of CUPRA Leon – which is arriving in showrooms later this year, demonstrating the brand’s connection between the streets and the track. The CUPRA Leon Competición brings together new CUPRA bodywork helping the race car carve through the air due to its improved aerodynamic efficiency. It also benefits from a full kinematic geometric setup in both axles that use lightweight components to improve weight distribution, while the shifting unit has been improved making it more robust – a necessity on race days. The vehicle’s heart, a 2.0 litre turbocharged unit, has seen its performance increased, making it even more competitive, while the CUPRA Leon Competición integrates a 100% CUPRA racing electronic architecture that is lighter, more robust, modular and customisable.
After participating in more than 160 races of different world, continental and national championships and series last year, CUPRA has once again been the most winning touring car brand with 70 victories.
In his debut year, former European TCR champion Mikel Azcona finished 2019 among the six best touring car drivers in the world. The Spaniard obtained his first WTCR race win last July in Vila-real (Portugal) and another four podiums throughout the season with the CUPRA TCR. Besides, the new brand repeated its TCR Italy championship, with both the best driver and best team titles.
“CUPRA has always had a pioneering role in the world of motorsport. We were the developers of the first TCR platform, and last year we presented the first 100% electric touring car, the CUPRA e-Racer. With this solution, CUPRA shows its intentions to be the reference point to the racing world and makes another step towards the company’s e-commerce strategy.”
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