CUPRA to join Extreme E series alongside ABT

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CUPRA will join Extreme E as the main partner of the ABT Sportsline team for the all-electric off-road racing series that is planned to start early next year.

Five races are planned, all in the world’s most extreme and remote locations to raise awareness of the effects of climate change.

Eight teams are confirmed including CUPRA, which will compete in at least the first couple of seasons. CUPRA is the first automotive brand to join the electric SUV off-road competition. At the announcement they also unveiled the striking electric SUV race showcar.


During the unveiling, it was confirmed CUPRA e-ambassador, Rally Cross and DTM Champion, Mattias Ekström will be one of the team’s drivers for the first season of Extreme E.

SEAT Executive Vice-president for R&D, Dr. Werner Tietz, said: “The Extreme E series represents the CUPRA challenger attitude in the racing world and its ambition to explore new motorsport experiences. For this reason, the decision to become the first automotive manufacturer to participate in the competition and reinforce our cooperation with ABT is proof of both partners’ shared vision of reinventing the world of high-performance cars through electrification.”

CUPRA and ABT Sportsline have worked together since 2018, producing enhanced versions of the Leon CUPRA and the CUPRA Ateca. This partnership continues to bring together the expertise of the world’s first 100 per cent electric touring racing car, the CUPRA e-Racer, and the ABT Sportsline team that has participated so successfully in Formula E.

“We love innovation, competition, e-mobility and the feeling of being a pioneer in something completely new. With CUPRA we now have a partner at our side who, like us, firmly believes in the revolutionary concept of Extreme E, both in terms of sport and in terms of off-track marketing”, said ABT managing partner Hans-Jürgen Abt.

Listers CUPRA Coventry

Listers CUPRA Coventry is now closed for today. It is next open tomorrow from 8:00am to 6:00pm.

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