Toyota can trace the ‘Cruiser’ nameplate to June 1954, when technical director Hanji Umehara revealed that the new name for the off-road vehicle that had become known as the Toyota Jeep would now be the Toyota Land Cruiser. An evocative description as much as a name, Land Cruiser was also felt to resonate well within the export market, which the model was about to pioneer on Toyota’s behalf.
Since then, more than ten million examples of the Land Cruiser have been sold, and through almost 70 years of continuous production it has become the world’s most customer-trusted vehicle. But did you also realise that during this time some of that etymological magic has been sprinkled on a number of other Toyota models?
As you will see below, the Cruiser name has been associated with a further six distinct models. These have been bigger, smaller, more roomy, retro-inspired and conceptual, yet all are connected by that common Cruiser heritage. And what’s more, one of these vehicles will see the designation go much, much further than any Land Cruiser has ever been before.