Enterprise adds 17 Toyota Mirai Hydrogen cars to UK Fleet.

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Enterprise Rent-A-Car has taken delivery of 17 Toyota hydrogen fuel cell electric cars as part of a number of initiatives to explore alternative fuels to deliver low and zero-emission transport.

They will be used in a pilot programme by existing corporate customers in different parts of the country, by Enterprise Car Club members and employees.

Enterprise works closely with manufacturers to explore how emerging technologies such as hydrogen fuel cells can be deployed in real world scenarios. Enterprise continues to introduce electric vehicles through its rental fleet, and especially as part of the Enterprise Car Club.

The fuel cell on board the Toyota Mirai uses hydrogen to make electricity to power its motor. The car can be refuelled at a hydrogen pump in the same way as a petrol or diesel vehicle, in just three minutes. Mirai creates zero harmful emissions, producing only pure water from the fuel cell process. It has a driving range of around 300 miles on a tank of hydrogen fuel.


Iain Macbeth, Enterprise European Partnerships and Innovation Strategy Director, comments: “Our goal is to use this fleet of hydrogen vehicles to examine the potential for the technology in practical working environments. We want to see what role hydrogen vehicles might play in the future advancement of sustainable mobility, to reduce emissions and to help cities, communities and businesses to achieve their air quality goals."

“As a family-owned business, we operate with the next generation in mind. This underlines our decision to explore emerging technologies such as hydrogen fuel cells, so we can understand the impact they can have in real-world situations and can gather feedback from users.”

Jon Hunt, Toyota GB Manager Alternative Fuels, explains: “We’ll be very interested to see the results of Enterprise’s pilot study into the use of hydrogen fuelled Mirai cars for its fleet. This is another example of commercial companies exploring the potential of these zero emission cars as we progress towards a hydrogen society. Enterprise joins energy companies, aviation, engineering and private hire companies, as well as local authorities, government departments and universities, in adopting hydrogen fuelled transport”

Enterprise is a leader in mobility and technology and they're committed to helping incorporate sustainability goals into comprehensive, long-term local transportation planning. The company is a key part of private and public sector partnerships delivering Mobility as a service in the West Midlands and Scotland. It is also supporting the development of Mobility Hubs, including a recently opened hub in Greenwich, which bring together multiple forms of transport which can all be accessed through a shared digital platform.

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