International Women Drivers' Day

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On the 24th June three years ago, a momentous law was passed in Saudi Arabia, lifting the ban on women driving. As a result, women have gained mobility, personal freedom, and a passion for cars. In fact, women influence more than 80% of car purchases in advanced countries.

International Women Drivers’ Day celebrates the rise of women expressing their opinions and experiences of cars on social media. Considering that the number of female users on Instagram reaches 50.8% globally, 77.1% on Pinterest, 43.8% on Facebook and 44% on TikTok, this is a big deal. Many of these women have expressed a growing concern for the environment in the automotive industry, calling for brands to focus on saving the planet in addition to performance and safety, without losing the right to having the freedom to come and go.

It is also a call for the road ahead. Many women feel unfairly scrutinised when driving, often immediately assumed to be a bad driver simply because of their gender. They are poorly represented in motor sport, making Women’s World Car of the Year an important step in the right direction. A future of sustainable mobility and equality would not be possible without the contribution of women.

Land Rover Defender

2021 winners include:

  • Supreme Winner Award: Land Rover Defender
  • Family Car Award: ŠKODA Octavia
  • Luxury Car: Lexus LC 500 Cabrio
  • Electric Vehicle: Honda e
Woman driving a car

Women’s World Car of the Year was created by Sandy Myhre, a New Zealand motoring journalist, in 2009. It is the only car awards in the world composed exclusively of female motoring journalists. The aim is to choose the best cars of the year. By no means are they ‘women’s cars’ - there is no such thing - the cars are simply selected by a panel of women. The cars are chosen based on the principles that guide all consumers, including:

  • Safety
  • Quality
  • Price
  • Design
  • Driving dynamics
  • Environmental impact

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