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The pandemic has had a detrimental effect on everybody’s wellbeing and mental health, inspiring Land Rover to launch their #Outspiration campaign in an effort to get the British public to reconnect with the outdoors. By visiting their website, you will find a map of the UK with hundreds of places of Outspiration to visit across the country. Those taking part are encouraged to stay connected by sharing their Outspiration moments using the hashtag on social media.
Hashtag Outspiration was developed to emphasise the importance of nature on our mental wellbeing. Research conducted by the Mental Health Foundation showed that during the Covid-19 pandemic, going for walks outside was one of the top coping strategies, with 50% of people saying that visiting green spaces had been vital to their mental health.
Anyone can take part. A wander in nature can do wonders for the mind. All we need is two hours outside to lower blood pressure, release happy chemicals and sharpen the senses. Studies have shown that exposure to outdoor green spaces can reduce depression, anxiety and health risks such as diabetes, high blood pressure and obesity. In a recent government survey, those who spent at least two hours per week in nature reported better health and well-being compared to those who didn’t.
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Jaguar Land Rover UK Marketing Director, Anthony Bradbury commented “Land Rover has always stood for capability and adventure: Go wherever, whenever, whatever the weather and with some inspiration from #Outspiration…”
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