Škoda AUTO has supported Tour de France since 2004 and is supporting for the 18th year running. The event starts on the 26th June in Brest and finishes in Paris on the 18th July. Škoda AUTO is also sponsoring the Green Kersey for the leader in the points classification and as a partner of the Tour de France app.
Škoda is providing 250 vehicles for management and team members, including the Škoda ENYAQ iV, Škoda OCTAVIA, and OCTAVIA iV models as well as the Škoda SUPERB iV. Christian Prudhomme, the director of the Tour de France will be using the all-electric Škoda SUV as a mobile command centre. The yellow flag will be waved through the sunroof at the start of each stage and then directed from start to finish in the vehicle.
Martin Jahn, Škoda AUTO Board Member for Sales and Marketing, emphasises: “Our company’s long history is inextricably linked with cycling. For this reason, Škoda AUTO is committed to being a strong long-term partner of international elite and amateur cycling. Supporting the Tour de France has been one of the cornerstones of our activities in sports sponsorship since 2004. It offers us the opportunity to visibly and sustainably position our brand and products in an appropriate setting, as well as to share our enthusiasm for this great sport with the international cycling community. I am particularly pleased that the ENYAQ iV, our first all-electric SUV, will be used as the lead vehicle in the Tour de France.”