CUPRA Formentor won the Red Dot Award for Product Design 2021

In April, the CUPRA Formentor continued its astonishing success by winning the Red Dot Award for Product Design 2021. The Crossover SUV has exceeded expectations by finishing on the podium in this year’s Car of The Year award. This is particularly impressive considering that the brand is only three years old.

The Red Dot Award for Product Design award is presented to the year’s best product, whether it’s for its aesthetics, functionality, innovation or highlighting its outstanding design quality.

“The Red Dot Award for Product Design is a true recognition of the provocative design language of the CUPRA Formentor,” said Wayne Griffiths, President of CUPRA and SEAT. “This important award reinforces the fantastic work the CUPRA design team is doing.”

The CUPRA Formentor is the perfect package, given its ability to meet the demands of shifting market trends, technical innovation, safety, affordability, and the introduction of electrification. It’s underpinned by the MQB EVO platform, combined with the Crossover SUV body style. It delivers the sportiness and dynamism of a hatchback with the practicality, comfort, and roominess of an SUV.

The Red Dot Jury is made up of 50 international experts who test, discuss and appraise each entry individually. The judging criteria include topics such as degree of innovation, functionality, ergonomics, symbolic and emotional content and ecological compatibility. The CUPRA perfectly blends the needs of every day with the passion and emotion of a high-performance vehicle, convincing the 50-strong international judging panel of its excellence.