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The journey for CUPRA to become fully electric by 2030 has only just begun. The CUPRA Born is currently in production at the Zwickau factory ready to launch this year; the CUPRA Tavascan will launch in 2024, shortly followed by the CUPRA UrbanRebel. It’s going to be an exciting few years for the brand!
During the IAA International Motor Show in Munich, CUPRA presented the brand’s future electric vision. They unveiled the UrbanRebel concept car which made its World Premiere during the event at the new City Garage in Munich – Odeonsplatz, a unique location in the heart of Germany. The City Garage is dedicated to the CUPRA brand, combining CUPRA design elements with an iconic building with original architectural features and materials. The City Garage aims to connect individuals with the city and their culture, by holding events and exhibitions.
During the event, CUPRA’s CEO explained the brand continues to grow beyond all expectations. CUPRA has sold over 100,000 cars in just three years and the Formentor is CUPRA’s big success, which represents two of every three cars sold between January and August this year. The brand has successfully established itself in European markets such as Germany, Spain, Italy and France and even overseas to Mexico, Israel and Turkey. With the expansion into various markets, CUPRA continues to reduce global CO2 emissions.
At the event, CUPRA CEO Wayne Griffiths referred to the brand’s electric offensive: “We have the ambition to become a fully electric brand by 2030. We are launching the CUPRA Born this year, the CUPRA Tavascan will arrive in 2024 and the CUPRA UrbanRebel will challenge the conventions of the electric era with its emotional interpretation of the company’s urban electric car, due to arrive to the market in 2025. We will be launching it first as a CUPRA, as it is going to be the brand initially focusing on electrification while SEAT will focus on hybridisation and high-efficiency ICE. We will monitor closely the acceptance of electric cars by the customers and the roll-out of infrastructure in Europe”.
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