The History of Mercedes-Benz and Listers

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2013 Boston

Did you know Mercedes-Benz built the first-ever car? Karl Benz, a German co-founder of the company, created the Benz Patent Motorwagen in 1886.

In 1897, an Austrian businessman, Emil Jellinek, gained an interest in the automobile industry. After a visit to the Daimler factory, Jellinek, ordered his first Daimler car. However, due to its lack of speed, he demanded a faster car to be manufactured. As a result, Daimler produced the world's first four-cylinder engine. Over the years, Jellinek became an integral asset to DMG (Daimler-Motoren-Gesellschaft) as he had great financial contacts and began to promote and sell DMG vehicles to some of the highest people in society.

In April of 1900, the decision was made to use Jellinek's daughter's name - Mercedes - as their production name. Both parties came together in 1925 and formed the Daimler-Benz motor company, aiming to be the best within the automotive industry. They started to co-operate and promoted their slogan “The best or nothing”, which is still used by the brand today.

Gottlieb Daimler, the father of Paul and Adolf Daimler, used a star as a symbol to mark the family's house on a postcard depicting a view of Deutz town, which became the Mercedes trademark. In June 1909, they registered both a three-point and four-point star as trademarks. Both logos are trademarked, but the now famous three-point star is the one that's been used from 1910 onwards. The star represents Daimler engines on land, at sea and in the air.

Mercedes-Benz didn’t become a success within the luxury market until the 20th century, today they are considered one of the safest, most reliable cars in the world, with the brand new all-electric EQE coming soon.

In 1979, Terry Lister and Keith Bradshaw founded Listers and started working with Mercedes-Benz in 1989. By 2002 they had opened Listers Mercedes-Benz dealerships in Boston, Grimsby, Hull and Lincoln.

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