CUPRA has unveiled their most radical interpretation of an all-electric urban performance car yet. The CUPRA UrbanRebel Concept blends pure electrification, sustainability and performance with thrilling aesthetics. The car will be launched in 2025.
Racing is a fundamental part of CUPRA’s DNA, hence why the company decided to introduce the vision of its 100% all-electric urban vehicle as a race car first, with bold, thrilling, sharp looks. The CUPRA UrbanRebel Concept will make its world debut at this year’s IAA Munich International Motor Show.
Wayne Griffiths, CEO of CUPRA, says: “This racing concept gives an idea of the design language of the future street-car and will inspire its creation.” Whilst this racing version will influence the road version of the vehicle, the core elements are enhanced to give the vehicle an even more rebellious character.
The CUPRA UrbanRebel Concept builds on the design foundations of the 100% electric urban vehicle that will be launched in 2025. The road version will mix stunning design with supreme dynamics and represents a revolution in the brand towards a more progressive design language while maintaining the core CUPRA values identifiable in each model: its sportiness and character. These values make it an unconventional challenger brand.
“The CUPRA UrbanRebel Concept injects a gamification look to the racing car, projecting a radical interpretation of the company’s urban electric car,” said Jorge Diez, CUPRA Design Director. “Each contoured line and sculpted surface in the design is brought to life by a livery that uses kinetic particles to add movement to the surface as light shifts across it.”
The CUPRA UrbanRebel Concept is rooted in the design philosophy of CUPRA: an emotional and genuine design that stands out thanks to striking and athletic lines, a bold expression, with a gender-neutral approach and amplified by the electric era.