CUPRA celebrates hattrick at 2021 Golden Steering Wheel Awards

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CUPRA has won three trophies at the prestigious 2021 Golden Steering Wheel awards.

The CUPRA Leon won the Golden Steering Wheel in the “Small & Compact Cars” category, while the CUPRA Born, the brand’s first all-electric model, came out top in “Small & Compact Electric Cars”. The 390PS CUPRA Formentor VZ5 completed the trophy haul, triumphing in the “SUV” category.

CUPRA Formentor VZ5: Best “SUV”

The CUPRA Formentor faced stiff competition in the “SUV” category. Voters had a total of 17 cars from 12 different brands to choose from in the first stage, with the top three making it through to the final at the Lausitzring circuit in northeast Germany. There, the powerful VZ5, with its 2.5-litre five-cylinder engine, was named the winner by the jury of experts.


CUPRA Born: Best “Small & Compact Electric Car”

In the “Small & Compact Electric Cars” category, the CUPRA Born, the brand’s first all-electric vehicle, triumphed thanks to its mix of emotional design and instantaneous performance.

“We believe electric vehicles shouldn’t be boring. For this reason, we’ve developed a car with a strong CUPRA character that proves that electrification and performance are a perfect match,” said Dr Werner Tietz, Vice-President of R&D at CUPRA. “The CUPRA Born is the brand’s first 100% electric model and the impulse in the EV sector. It is leading the brand’s expansion into new markets, delivering new business models and marks an enormous shift in the industry. The CUPRA Born is a game-changing vehicle; environmentally conscious while inherently dynamic and exciting.”

CUPRA Leon: Best “Small & Compact Car”

Of the 11 competitors in the “Small & Compact Car” category, CUPRA Leon came out triumphant. Originally, it came out on top in the readers’ vote. Three vehicles went through to the final judging at the Lausitzring circuit – where the CUPRA Leon won over the expert jury.

“Together with Wayne, I am one of the co-founders of the CUPRA brand and these 3 years have been a crazy journey inspiring the world from Barcelona,” said Antonino Labate, Director of Strategy, Business Development and Operation at CUPRA. “We are here representing the whole CUPRA Tribe, a group of rebels with a progressive mindset that loves to challenge the status quo to make incredible things happen. The CUPRA Leon is helping us to win over even the most demanding car enthusiast, grow the brand, and take its vehicles to an even broader audience.”


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