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Superior Modern Luxury status has been confirmed for Range Rover by double win, including the title of 'Best Luxury Car'.
Superior Modern Luxury status has been confirmed for Range Rover by double win at Auto Trader New Car Awards 2024.
On the 13th of June, Range Rover took a double win with two cars topping fiercely contested categories. 'Best Luxury Car' was awarded to the Range Rover, which saw off competition from the Porsche 911 and Bentley Bentayga. Meanwhile, the Range Rover Sport was named 'Best Car for Towing' ahead of the Tesla Model Y and Volkswagen Touareg.
Winners at the Auto Trader New Car Awards aren't chosen by committee - instead, they are decided by around 200,000 UK vehicle owners in an online survey. This methodology products a true reflection of what UK drivers think of their cars and means real-world experience determines which cars come out on top.
A range of 16 criteria formed the basis for this year's judging - owners covered reliability, performance, appearance and running costs, alongside a view on their overall ownership experience and how likely they would be to recommend the car to others.
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"It’s a real honour for the Range Rover brand to receive not one, but two such prestigious awards. Receiving awards in these categories is especially pleasing, as they highlight both the luxury and the capability that is present in all of our vehicles. Furthermore, the awards demonstrate the confidence and appreciation from Range Rover owners, in that regard they have a hugely significant meaning for us. Our thanks to the Auto Trader team and all of the owners who voted.”
Alan Nicolson, UK Brand Director, Range Rover.
“Some say that nothing compares to a Range Rover and it would seem there’s some truth in that with the ultra-luxurious SUV beating out its competitors to be named our best luxury car with the Sport taking the best car for towing award as well. Whether it's the exquisite interior or the effortless power, everything about the British SUV screams luxury. One owner described their car as simply ‘Perfect combination of luxury, comfort and practicality’.”
Erin Baker, Editorial Director, Auto Trader.
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