The History of Listers and Lexus

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How did the story of Lexus begin?

The arrival of the first Lexus vehicle in 1989 was a significant landmark in the history of the parent company Toyota. Toyota had a clear goal when it entered the American automotive market. It wanted to develop a strong brand with a loyal consumer base that targeted the luxury vehicle segment.

Toyota started Project F1 (Flagship One) in 1983 and spent several years on market research before launching in 1989. The Lexus LS 400 debuted at the North American International Auto Show in Detroit; with a 4.0L V8 gasoline engine and rear-wheel drive, its release shook up the luxury sedan market. Critics were impressed by the quality, performance, aerodynamics and comfortable interior. Lexus was expanding in several overseas markets other than the United States. Firstly in the UK, Canada and Australia and then later moving into New Zealand, South Korea, Malaysia, Taiwan, South America and Europe, where today the brand consistently scores high among customer surveys.

Lexus originated in Japan and is now considered one of the most popular car companies in the world.

Lexus and Listers

In 1979, Terry Lister and Keith Bradshaw founded Listers and opened Lexus Cheltenham and Lexus Lincoln in 2008.

Lexus 2021 Top Gear Review

"The Lexus LC is as striking as anything under £100,000 gets. That sprawling spindle front grille is an acquired taste, especially with a number plate plastered across the middle of it. Still, thanks to an unfeasibly low bonnet, pinched waist and brutally wide rear track, the overall stance is epic. Everything about the LC is bold - the design, the technology, the price point - backs it all up with a genuinely-engaging driving experience. On one condition... you buy the V8, because the difference in powertrain response, overall performance and general driving satisfaction is night and day". See full review here.

FirstLexus lc

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